Kenya Women Farmers



Careful Strivers

driven, optimistic, planners
32% of women farmers  |  4.6 million people

Cautious Independents

cautious, familial, agentic
24% of women farmers |  2.7 million people

Disciplined Pragmatists

conscientious, self-efficacious, skeptical 

17% of women farmers  |  2.0 million people

Educated Planners

confident, positive, digital

27% of women farmers  |  3.9 million people

 The Human Account is led, created and developed by Dalberg with Rockefeller Philanthropy Advisors, and funded by the Bill & Melinda Gates Foundation.


Local partners are Lagos Business School in Nigeria, Ashoka University in India, not-for-profit development finance company, Karandaaz in Pakistan, and research and advisory firm, Busara Center for Behavioral Economics in Kenya.