Transforming financial
product and policy design
for the under-served

Human insights at market scale

6 countries  |  34 segments  |  1.98 billion people to serve

THE HUMAN ACCOUNT

is a public information resource aimed at enabling better design of products

and policies to help people live a

healthier financial life.

See how other companies and organizations are using THE HUMAN ACCOUNT data

THE CHALLENGE

Around the world, nearly 3 billion people lack access to affordable, high quality financial services, whether credit to start a business or insurance to cover an emergency.

Despite the hype, cheap digital bank accounts have had little impact on people's lives - most don't use them.

DATA

78 in-depth user profiles 

6 national datasets

11,500 respondents

offer data-driven insights

to design more customized

user-centered solutions 

SEGMENTS

Video documentaries

Robust data analysis

Integrated profiles

create 34 illuminating user segments with actionable design opportunities 

MEASUREMENT

Global survey tools

measure key contextual, behavioral, and psychological variables to capture

multi-dimensional

financial profiles