Transforming financial
product and policy 
design
for the
under-served


 

 

 

 

 

 

Human insights at market scale

6 countries  |  34 segments  |  1.98 billion people to serve

THE HUMAN ACCOUNT

is a public information resource aimed at enabling better design of products

and policies to help people live a

healthier financial life.

See how other companies and organizations are using THE HUMAN ACCOUNT data

THE CHALLENGE

Around the world, nearly 3 billion people lack access to affordable, high quality financial services, whether credit to start a business or insurance to cover an emergency.

 

Despite the hype, cheap digital bank accounts have had little impact on people's lives - most don't use them.

DATA

 

78 in-depth user profiles 

6 national datasets

11,500 respondents

offer data-driven insights

to design more customized

user-centered solutions 

SEGMENTS

 

Video documentaries

Robust data analysis

Integrated profiles

create 34 illuminating user segments with actionable design opportunities 

MEASUREMENT

 

Global survey tools

measure key contextual, behavioral, and psychological variables to capture

multi-dimensional

financial profiles

WE ENVISION

A world that designs

for financial health  

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 The Human Account is led, created and developed by Dalberg with Rockefeller Philanthropy Advisors, and funded by the Bill & Melinda Gates Foundation.

 

Local partners are Lagos Business School in Nigeria, Ashoka University in India, not-for-profit development finance company, Karandaaz in Pakistan, and research and advisory firm, Busara Center for Behavioral Economics in Kenya.