Confident Builders

open-minded, conscientious, investors
28% of adult population  |  8.2 million people

Educated Elites

confident, connected, planners
22% of adult population  |  6.5 million people

Resilient Cultivators

social, trusting, planners
25% of adult population  |  7.4 million people

Communal Pragmatists

dependent, confident, planners

25% of adult population  |  7.4 million people

 The Human Account is led, created and developed by Dalberg with Rockefeller Philanthropy Advisors, and funded by the Bill & Melinda Gates Foundation.


Local partners are Lagos Business School in Nigeria, Ashoka University in India, not-for-profit development finance company, Karandaaz in Pakistan, and research and advisory firm, Busara Center for Behavioral Economics in Kenya.