India

Segments

Providers

Independents

traditional, independent, responsible
18% of adult population  |  174 million people

optimistic, open, entrepreneurial
16% of adult population  |  155 million people

Followers

Survivors

religious, familial, traditional
21% of adult population  |  203 million people

skeptical, religious, conservative
10% of adult population  |  97 million people

Influencers

Seekers

networked, tech-savvy, effective

19% of adult population  |  184 million people

young, curious, ambitious
16% of adult population  |  155 million people