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India
![](https://static.wixstatic.com/media/34942a_25dd5a9a5c514f4f9b6fccbf102ba002~mv2_d_1800_1200_s_2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34942a_25dd5a9a5c514f4f9b6fccbf102ba002~mv2_d_1800_1200_s_2.jpg)
![](https://static.wixstatic.com/media/34942a_890831ff4a454c98b414d0871e221109~mv2.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34942a_890831ff4a454c98b414d0871e221109~mv2.jpg)
![](https://static.wixstatic.com/media/34942a_1451960110ea4dbcb24ae1e2ed5e9f5f~mv2.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34942a_1451960110ea4dbcb24ae1e2ed5e9f5f~mv2.jpg)
![](https://static.wixstatic.com/media/34942a_25dd5a9a5c514f4f9b6fccbf102ba002~mv2_d_1800_1200_s_2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34942a_25dd5a9a5c514f4f9b6fccbf102ba002~mv2_d_1800_1200_s_2.jpg)
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Segments
![India_Providers_Hero.png](https://static.wixstatic.com/media/34942a_34ed340040184ef1be5305d5d1b7b5a2~mv2.png/v1/fill/w_113,h_75,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/India_Providers_Hero.png)
![India_Independents_Hero.png](https://static.wixstatic.com/media/34942a_bfd9f5e480d2460d90d11201f5cf5692~mv2.png/v1/fill/w_113,h_75,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/India_Independents_Hero.png)
Providers
Independents
traditional, independent, responsible
18% of adult population | 174 million people
optimistic, open, entrepreneurial
16% of adult population | 155 million people
![photo-color-template.png](https://static.wixstatic.com/media/34942a_98fd07bf20c34340afda0b6907edc17a~mv2.png/v1/fill/w_112,h_75,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/photo-color-template.png)
![India_Survivors_Hero.png](https://static.wixstatic.com/media/34942a_ac4eed2e212e4355909a1cdafcf212b8~mv2.png/v1/fill/w_113,h_75,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/India_Survivors_Hero.png)
Followers
Survivors
religious, familial, traditional
21% of adult population | 203 million people
skeptical, religious, conservative
10% of adult population | 97 million people
![India_Influencers_Hero.png](https://static.wixstatic.com/media/34942a_56074c277b5b46faac03cf127e77db55~mv2_d_2000_1333_s_2.png/v1/fill/w_113,h_75,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/India_Influencers_Hero.png)
![India_Seekers_Hero.png](https://static.wixstatic.com/media/34942a_5db52deace6a48729b65b80830d977c8~mv2.png/v1/fill/w_113,h_75,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/India_Seekers_Hero.png)
Influencers
Seekers
networked, tech-savvy, effective
19% of adult population | 184 million people
young, curious, ambitious
16% of adult population | 155 million people
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