The Human Account is led, created and developed by Dalberg with Rockefeller Philanthropy Advisors, and funded by the Bill & Melinda Gates Foundation.

 

Local partners are Lagos Business School in Nigeria, Ashoka University in India, not-for-profit development finance company, Karandaaz in Pakistan, and research and advisory firm, Busara Center for Behavioral Economics in Kenya.

India

1/5

Segments

Providers

Independents

traditional, independent, responsible
18% of adult population  |  174 million people

optimistic, open, entrepreneurial
16% of adult population  |  155 million people

Followers

Survivors

religious, familial, traditional
21% of adult population  |  203 million people

skeptical, religious, conservative
10% of adult population  |  97 million people

Influencers

Seekers

networked, tech-savvy, effective

19% of adult population  |  184 million people

young, curious, ambitious
16% of adult population  |  155 million people