Reliable Planners

conscientious, hopeful, community-oriented

35% of adult population  |  13.8 million people

Community Entrepreneurs

diligent, confident, community-oriented
28% of adult population  |  11.1 million people

Cautious Individualists

Determined Hustlers

self-reliant, adaptive, stability-seeking

16% of adult population  |  6.3 million people

dynamic, driven, aspiring

21% of adult population  |  8.3 million people

 The Human Account is led, created and developed by Dalberg with Rockefeller Philanthropy Advisors, and funded by the Bill & Melinda Gates Foundation.


Local partners are Lagos Business School in Nigeria, Ashoka University in India, not-for-profit development finance company, Karandaaz in Pakistan, and research and advisory firm, Busara Center for Behavioral Economics in Kenya.