Myanmar

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Segments

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Reliable Planners

conscientious, hopeful, community-oriented

35% of adult population  |  13.8 million people

Community Entrepreneurs

diligent, confident, community-oriented
28% of adult population  |  11.1 million people

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Cautious Individualists

Determined Hustlers

self-reliant, adaptive, stability-seeking

16% of adult population  |  6.3 million people

dynamic, driven, aspiring

21% of adult population  |  8.3 million people