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Pakistan
![](https://static.wixstatic.com/media/34942a_e3d1b2dcacfc48e9ac778718e9c69f81~mv2_d_1750_1313_s_2.jpg/v1/fill/w_147,h_110,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34942a_e3d1b2dcacfc48e9ac778718e9c69f81~mv2_d_1750_1313_s_2.jpg)
![](https://static.wixstatic.com/media/34942a_f4be785e97d946f9934bf1b41251945d~mv2_d_2500_1875_s_2.jpg/v1/fill/w_147,h_110,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34942a_f4be785e97d946f9934bf1b41251945d~mv2_d_2500_1875_s_2.jpg)
![](https://static.wixstatic.com/media/34942a_e1b7b5c2f64c4f1482414bced1679e87~mv2_d_2000_1500_s_2.jpg/v1/fill/w_147,h_110,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34942a_e1b7b5c2f64c4f1482414bced1679e87~mv2_d_2000_1500_s_2.jpg)
![](https://static.wixstatic.com/media/34942a_e3d1b2dcacfc48e9ac778718e9c69f81~mv2_d_1750_1313_s_2.jpg/v1/fill/w_147,h_110,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34942a_e3d1b2dcacfc48e9ac778718e9c69f81~mv2_d_1750_1313_s_2.jpg)
1/5
Segments
![PP_Hero_Medium_85.jpg](https://static.wixstatic.com/media/34942a_1304256a26b74b469e6e25523ae3eb28~mv2_d_6000_4000_s_4_2.jpg/v1/fill/w_113,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/PP_Hero_Medium_85.jpg)
![MU_Hero_Medium_85.jpg](https://static.wixstatic.com/media/34942a_c726ce0f38374801920e1333a313fbe3~mv2_d_6000_4000_s_4_2.jpg/v1/fill/w_113,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/MU_Hero_Medium_85.jpg)
Pragmatic Providers
present-minded, self-reliant, resilient
19% of adult population | 24.5 million people
Modest Upholders
aspiring, deliberate, scrupulous
41% of adult population | 52.8 million people
![CE_Hero_Medium_85.jpg](https://static.wixstatic.com/media/34942a_5ec9fdbd71014a84bab1e4378cca7e44~mv2_d_6000_4000_s_4_2.jpg/v1/fill/w_113,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/CE_Hero_Medium_85.jpg)
![CH_Hero_Medium_85.jpg](https://static.wixstatic.com/media/34942a_d5c066e2b6034d38a1709ef2e64e156d~mv2_d_6000_4000_s_4_2.jpg/v1/fill/w_113,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/CH_Hero_Medium_85.jpg)
Communal Elites
Careful Hustlers
trusting, open-minded, wealth
21% of adult population | 27.1 million people
self-confident, disciplined, investment-minded
19% of adult population | 24.4 million people
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