Pakistan

1/5

Segments

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Pragmatic Providers

present-minded, self-reliant, resilient
19% of adult population  |  24.5 million people

Modest Upholders

aspiring, deliberate, scrupulous
41% of adult population  |  52.8 million people

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Communal Elites

Careful Hustlers

trusting, open-minded, wealth

21% of adult population  |  27.1 million people

self-confident, disciplined, investment-minded

19% of adult population  |  24.4 million people