Nigeria
1/6
Segments
Traditional Believers
religious, familial, conservative
12% of adult population | 12.8 million people
Digital Youth
conscientious, future-oriented, open-minded
19% of adult population | 20.2 million people
Dependent Individualists
young, measured, effective
22% of adult population | 23.5 million people
Resilient Savers
respectful, sociable, prepared
21% of adult population | 22.4 million people
