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Kenya Women Farmers
1/5
Segments
Careful Strivers
driven, optimistic, planners
32% of women farmers | 4.6 million people
Cautious Independents
cautious, familial, agentic
24% of women farmers | 2.7 million people
Disciplined Pragmatists
conscientious, self-efficacious, skeptical
17% of women farmers | 2.0 million people
Educated Planners
confident, positive, digital
27% of women farmers | 3.9 million people
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