Kenya Women Farmers

1/5

Segments

Careful Strivers

driven, optimistic, planners
32% of women farmers  |  4.6 million people

Cautious Independents

cautious, familial, agentic
24% of women farmers |  2.7 million people

Disciplined Pragmatists

conscientious, self-efficacious, skeptical 

17% of women farmers  |  2.0 million people

Educated Planners

confident, positive, digital

27% of women farmers  |  3.9 million people