top of page
Kenya Women Farmers
![](https://static.wixstatic.com/media/34942a_016d42c1e9c049f48b3c78a4686f4617~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34942a_016d42c1e9c049f48b3c78a4686f4617~mv2.jpg)
![](https://static.wixstatic.com/media/34942a_4b58dd49333a44dfb7e718272277cf43~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34942a_4b58dd49333a44dfb7e718272277cf43~mv2.jpg)
![](https://static.wixstatic.com/media/34942a_06dde991c56f481182f2b7e7384ff297~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34942a_06dde991c56f481182f2b7e7384ff297~mv2.jpg)
![](https://static.wixstatic.com/media/34942a_016d42c1e9c049f48b3c78a4686f4617~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34942a_016d42c1e9c049f48b3c78a4686f4617~mv2.jpg)
1/5
Segments
Careful Strivers
driven, optimistic, planners
32% of women farmers | 4.6 million people
Cautious Independents
cautious, familial, agentic
24% of women farmers | 2.7 million people
Disciplined Pragmatists
conscientious, self-efficacious, skeptical
17% of women farmers | 2.0 million people
Educated Planners
confident, positive, digital
27% of women farmers | 3.9 million people
bottom of page