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Pakistan Women

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Segments


Social Optimists
young, open-minded, planning-oriented
17% of adult female population | 10.6 million
Conservative Individualists
traditional, struggling, independent
12% of adult female population | 7.5 million


Careful Strivers
diligent, investment-minded, financially stressed
38% of adult female population | 23.9 million
Confident Planners
effective, conscientious, investment-minded
17% of adult female population | 10.7 million

Networked Elites
moderate, confident, wealthy
17% of adult female population | 16.2 million
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