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Pakistan Women
![FGD2_edit1](https://static.wixstatic.com/media/34942a_c2436f1394ee473f950a3cb636296e67~mv2_d_5735_3516_s_4_2.jpg/v1/fill/w_147,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34942a_c2436f1394ee473f950a3cb636296e67~mv2_d_5735_3516_s_4_2.jpg)
FGD2_edit1
![FGD2_edit1](https://static.wixstatic.com/media/34942a_c2436f1394ee473f950a3cb636296e67~mv2_d_5735_3516_s_4_2.jpg/v1/fill/w_147,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34942a_c2436f1394ee473f950a3cb636296e67~mv2_d_5735_3516_s_4_2.jpg)
FGD2_edit1
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Segments
![Replacement 2.png](https://static.wixstatic.com/media/34942a_056c000e95b048718ca6fa462e77a349~mv2_d_6000_4000_s_4_2.png/v1/fill/w_113,h_75,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Replacement%202.png)
![Replacement.png](https://static.wixstatic.com/media/34942a_ffc1c6abb7b746df8ecae821116194f0~mv2_d_6000_4000_s_4_2.png/v1/fill/w_113,h_75,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Replacement.png)
Social Optimists
young, open-minded, planning-oriented
17% of adult female population | 10.6 million
Conservative Individualists
traditional, struggling, independent
12% of adult female population | 7.5 million
![CS.png](https://static.wixstatic.com/media/34942a_1a58b4369fdc48e8b9c3e191b0d58186~mv2_d_6000_4000_s_4_2.png/v1/fill/w_113,h_75,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/CS.png)
![CP.png](https://static.wixstatic.com/media/34942a_7565ec13a7534a1ea31682440500182f~mv2_d_6000_4000_s_4_2.png/v1/fill/w_113,h_75,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/CP.png)
Careful Strivers
diligent, investment-minded, financially stressed
38% of adult female population | 23.9 million
Confident Planners
effective, conscientious, investment-minded
17% of adult female population | 10.7 million
![NetworkedElites.png](https://static.wixstatic.com/media/34942a_55cb18cd38a5421f88f0bea8ad344fd1~mv2_d_6000_4000_s_4_2.png/v1/fill/w_113,h_75,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/NetworkedElites.png)
Networked Elites
moderate, confident, wealthy
17% of adult female population | 16.2 million
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