Video Portraits

Pakistan

Pragmatic Providers

19% of Pakistan  |  24.5 million people
present-minded, self-reliant, resilient

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Watch Malang's

Short Documentary

“We are just earning to fill our bellies. I hope our children will grow up, have jobs, and be free of all this.”

Modest Uphoalders

41% of Pakistan  |  52.8 million people
aspiring, deliberate, scrupulous

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Watch Sadia's

Short Documentary

“My husband cannot be bothered with the dramas and expenses of the household.”

Communal Elites

21% of Pakistan  |  27.1 million people
trusting, open-minded, wealthy

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Watch Fahad's

Short Documentary

“A lot of people from my neighborhood rely on me. And when they need me, I help.”

Careful Hustlers

19% of Pakistan  |  24.4 million people
confident, disciplined, investment-minded

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Watch Karan's

Short Documentary

"Because we don’t have our own house, we’re depending on others, and we have to do favors for the landlord."

India

Providers

18% of Indians |  174 million people
traditional, independent, responsible

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Watch Suman's

Short Documentary

“I just want stability in my life. This means a better job, education for my children, and savings if there are funds left over.”

Independents

16% of Indians |  155 million people
optimistic , open, entrepreneurial

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Watch Laxmi's

Short Documentary

“ I like making things, I like selling them; and when I make a profit, I like that too.”

Followers

21% of Indians |  203 million people
religious, familial, traditional

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Watch Sangeetha's

Short Documentary

“I don’t know about banking. My husband is here, he takes care of payments.”

Survivors

10% of Indians |  97 million people
skeptical, religious, conservative

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Watch Malleshwam's

Short Documentary

"When there was a drought, I didn’t know if I had enough for my family to have 1 meal per day."

Influencers

19% of Indians |  184 million people
networked, tech-savvy, effective

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Watch Arnab's

Short Documentary

“Things I don’t dream about yet today will become dreams as I climb higher. Financial success is a never-ending process.”

Seekers

16% of Indians |  155 million people
young, curious, ambitious

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Watch Puja's

Short Documentary

“I want to stand on my own two feet and show everyone that I am doing something or other for everyone, no matter how small it is.”

 

Myanmar

Reliable Planners

35% of Myanmarese |  13.8  million people
conscientious, hopeful, community-oriented

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Watch Dedan's

Short Documentary

“Within my community of farmers, the monthly system of loan payments is a burden for us, and doesn’t match our livelihoods.”

Community Entrepreneurs

28% of Myanmarese |  11.1 million people
diligent, confident, community-oriented

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Watch Hayma's

Short Documentary

“I lend to help others out in the community. They can’t borrow for that low of an interest rate elsewhere.”

Cautious Individualists

16% of Myanmarese |  6.3 million people
self-reliant, adaptive, stability-seeking

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Watch Aung's

Short Documentary

“Usually it’s the husband who gives orders and manages the money, but I don’t like that. In our family, my husband earns money, and I manage it.”

Determined Hustlers

21% of Myanmarese |  8.3 million people
dynamic, driven, aspiring

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Watch Htun's

Short Documentary

"When our income gets higher, we can become more disciplined. At our current level, we have to tap into our savings."

 

Nigeria

Traditional Believers

12% of Nigerians |  12.8 million people
religious, familial, conservative

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Watch Wunmi's

Short Documentary

“When I need help, I go to my pastors.
They have the will and have given me support.”

Digital Youth

19% of Nigerians |  20.2 million people
conscientious, future-oriented, open-minded

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Watch Tosin's

Short Documentary

“I want to be stable first, because when you have stability you move on and grow.”

Dependent Individualists

22% of Nigerians |  23.5 million people
young, measured, effective

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Watch Amaka's

Short Documentary

“I can’t get all the stability in life but I’d like some for my children to begin with and then slowly get more...”

Resilient Savers

21% of Nigerians |  22 million people
respectful, sociable, prepared

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Watch Yomi's

Short Documentary

"Things will change when I start working. I want to go to acting school, I want to build a house in my village."

Confident Optimists

14% of Nigerians |  14.9 million people
open-minded, tech-savvy, planners

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Watch Victoria's

Short Documentary

“To start a business you need money and a plan for what to do. I’ve thought about starting a pedicure specialist place. There’s nothing like that in Lagos.”

Questioning Cultivators

12% of Nigerians |  13 million people
self-confident, steadfast, skeptical

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Watch Chigozie's

Short Documentary

“There are so many people in my village I have to help, but I can’t always provide support and that pains me.”

 

Kenya

Confident Builders

28% of Kenyans |  8.2  million people
open-minded, conscientious, investors

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Watch Vincent's

Short Documentary

“I like being independent. You struggle on your own. I have learned through experience that you can survive in all conditions.”

Educated Elites

22% of Kenyans |  6.5 million people
confident, connected, planners

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Watch Nyongesa's

Short Documentary

“Where we live, life is not an island. If they make it, I make it. We learn from each other.”

Resilient Cultivators

25% of Kenyans |  7.4 million people
social, trusting, planners

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Watch Marion's

Short Documentary

“There are no times we keep
our hands empty – we plant.”

Communal Pragmatists

25% of Kenyans |  7.4 million people
dependent, confident, planners

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Watch Scovia's

Short Documentary

"When I plan better, I save and then move on. I don’t want to be in a job forever. I want to know how long."

 

Tanzania

Vulnerable Individualists

20% of Tanzanians |  6.2 million people
 

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Watch Elizabeth's

Short Documentary

Community Pillars

17% of Tanzanians |  5.2 million people
 

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Watch Josephina's

Short Documentary

Connected Aspirants

17% of Tanzanians |  5.4 million people
 

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Watch Saleem's

Short Documentary

Reliant Strivers

21% of Tanzanians |  6.6  million people
 

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Watch Asia's

Short Documentary

Established Elites

14% of Nigerians |  14.9 million people
 

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Watch Plasidi's

Short Documentary