Transforming how we design
financial services for people
in emerging markets
6 countries | 35 segments | 1.98 billion people to serve
The Human Account is one part segmentation and
one part research framework. It provides a holistic and actionable understanding of people's financial lives so that
we can design products and services to better serve them.
Our segmentation provides data, insights, and a framework for
understanding people that fundamentally shifts the traditional
demographic view of customers by measuring the contextual, behavioral,
and psychological dynamics that shape their financial lives.
It enables providers to design and deliver products that resonate with customers and support their financial health. Learn more about our 35 unique customer segments across 6 countries and explore the data for yourself.
The Human Account launches
on November 12th, 2018
Subscribe to receive updates about the official website launch as well as content we will be rolling out through Spring 2019.