Three billion people globally are underserved by the financial sector.
Simply giving them accounts has not lead to meaningful usage. To create more compelling services, we need to better understand their financial lives.
Our segmentation provides data, insights, and a framework for understanding people that fundamentally shifts the traditional demographic based view of customers by describing and measuring the behaviors, strategies, and motivations that shape their financial lives.
It enables providers to design and deliver products that resonate with customers and support their financial health. Learn more about our 35 unique customer segments across 6 countries and explore the data for yourself.
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