THE HUMAN ACCOUNT
A groundbreaking resource
to change the way we design
for financial health
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6 COUNTRIES | 35 SEGMENTS | 1.98 BILLION PEOPLE TO SERVE
Three billion people globally are underserved by the financial sector.
Simply giving them accounts has not lead to meaningful usage. To create more compelling services, we need to better understand their financial lives.
Our segmentation provides data, insights, and a framework for understanding people that fundamentally shifts the traditional demographic based view of customers by describing and measuring the behaviors, strategies, and motivations that shape their financial lives.
It enables providers to design and deliver products that resonate with customers and support their financial health. Learn more about our 35 unique customer segments across 6 countries and explore the data for yourself.
SEGMENTATION
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35 unique segments representing 6 countries brought to life with integrated qualitative insights and robust data analysis
DATA
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78 in-depth profiles and 6 national datasets representing 1.98 billion people, describing people's financial context, behavior and psychology
TOOLS & RESOURCES
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Download the data, analysis, and research and design toolkit here
APPROACH & METHODS
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A groundbreaking resource to change the way we understand people's financial lives and design for financial health.
WE ENVISION
A world that designs
for financial health
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