The Human Account is led, created and developed by Dalberg with Rockefeller Philanthropy Advisors, and funded by the Bill & Melinda Gates Foundation.

 

Local partners are Lagos Business School in Nigeria, Ashoka University in India, not-for-profit development finance company, Karandaaz in Pakistan, and research and advisory firm, Busara Center for Behavioral Economics in Kenya.

THE HUMAN ACCOUNT

A groundbreaking resource

to change the way we design

for financial health 

 

Three billion people globally are underserved by the financial sector. Simply giving them accounts has not lead to meaningful usage. To create more compelling services, we need to better understand their financial lives.

Our segmentation provides data, insights, and a framework for understanding people that fundamentally shifts the traditional demographic based view of customers by describing and measuring the behaviors, strategies, and motivations that shape their financial lives.

It enables providers to design and deliver products that resonate with customers and support their financial health. Learn more about our 35 unique customer segments across 6 countries and explore the data for yourself.”

6

national datasets

and survey instruments

76

in-depth 

user profiles

35

national

datasets

6

countries

researched

11,500

survey respondents

1.98 billion

people represented

HOW TO USE THIS WEBSITE

Segments

 

Explore the data, analysis, and stories behind each and every segment

Data Dashboard

 

Interact with our public, global data set to compare segments within a country

Approach

 

Learn about our research approach and methods, and how to apply this research

Tools & Resources

 

Download data sets, country reports, user profiles, and a variety of research tools

WE ENVISION

A world that designs

for financial health  

Contact us or subscribe below to learn more

 

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