THE HUMAN ACCOUNT
A groundbreaking resource
to change the way we design
for financial health
Three billion people globally are underserved by the financial sector. Simply giving them accounts has not lead to meaningful usage. To create more compelling services, we need to better understand their financial lives.
Our segmentation provides data, insights, and a framework for understanding people that fundamentally shifts the traditional demographic based view of customers by describing and measuring the behaviors, strategies, and motivations that shape their financial lives.
It enables providers to design and deliver products that resonate with customers and support their financial health. Learn more about our 35 unique customer segments across 6 countries and explore the data for yourself.”
and survey instruments
HOW TO USE THIS WEBSITE
Explore the data, analysis, and stories behind each and every segment
Interact with our public, global data set to compare segments within a country
Learn about our research approach and methods, and how to apply this research
Tools & Resources
Download data sets, country reports, user profiles, and a variety of research tools
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