The Human Account is led, created and developed by Dalberg with Rockefeller Philanthropy Advisors, and funded by the Bill & Melinda Gates Foundation.

 

Local partners are Lagos Business School in Nigeria, Ashoka University in India, not-for-profit development finance company, Karandaaz in Pakistan, and research and advisory firm, Busara Center for Behavioral Economics in Kenya.

Pragmatic Providers

19% of Pakistan | 24.5 million people

present-minded, self-reliant, resilient

Click below to learn more:

Watch Malang's

Short Documentary

MALANG'S STORY

Meet Malang

 

“We are just earning to fill our bellies. I hope our children will grow up, have jobs, and be free of all this.”

Malang is a middle-aged man and father of six (5 sons and 1 daughter) living in Sind Province. He is a bonded laborer who works as a sharecropper. Malang’s family lives in a cluster of six homes in a remote corner of their landlord’s 300 hectare property. Their home is a two mile walk from the nearest village. Among Malang’s neighbors are several of his brothers and their families. His finances are tight and he struggles to make ends meet. Despite this, he is determined to provide for his children’s education, so they do not have to be sharecroppers.

How does Malang plan to financially meet the future long-term aspirations

he has for his children?

 
 

SEGMENT OVERVIEW

Pragmatic Providers,

by the numbers

Like Malang, most Pragmatic Providers are middle to high socioeconomic rank (SES) rural married men who are slightly better educated than the average Pakistani. Approximately 24.5 million people

(19% of the Pakistan population) fall in this segment.

Pragmatic Providers

Pakistan Average

GENDER (MALE)

67%

49%

AGE (25-44)

59%

60%

SOCIOECONOMIC (SES 4-5)

48%

40%

HIGH INCOME VOLATILITY

26%

46%

Pragmatic Providers’ overall financial behavior is close to the average Pakistani, though they struggle with high income volatility and expenses. They have a strong sense of agency, but low self-esteem and are pessimistic about their future, taking an agnostic view towards planning.

SAVINGS BEHAVIOR & ATTITUDES

They are Pakistan’s most infrequent savers but among its most financially resilient. They take an agnostic view towards planning and most measure low conscientiousness and are not deliberate, goal-oriented savers.

SAVINGS ACCOUNTS

They primarily manage finances through family and are among the most frequent mobile wallet savers and users in Pakistan, though absolute rates are still low. They are the least frequent members and users of informal financial groups.

BORROWING BEHAVIOR & ATTITUDES

Most are not comfortable with debt and do not feel dependable, contributing to their low borrowing frequency.

BORROWING ACCOUNTS

Their use of mobile wallets and group channels  for borrowing is similar to the national average.

Pragmatic Providers

Pakistan Average

Explore our complete set of findings:

Financial Behavior & Attitudes

 

DESIGN OPPORTUNITIES

How might we create products and services for Pragmatic Providers that...

Restrict Savings Liquidity

Limit immediate large withdrawals to support

them in their desire to build

long-term savings goals

Leverage Their High Technology Use

Deliver personalized financial planning tools through digital channels, especially among youth in this segment

Reinforce Their

Sense of Agency

Help them establish clear and achievable near term financial goals that can mature into longer

term goals

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