17% of Pakistan Women | 10.6 million people
effective, conscientious, investment-minded
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by the numbers
Relatively well-educated, affluent, and married, Confident Planners are younger than average effective household managers. Approximately 10.6 million (17% of the adult female
Pakistan population) fall in this segment.
Pakistan Women Average
SOCIOECONOMIC (SES 4-5)
HIGH INCOME VOLATILITY
Despite high income volatility, Confident Planners report little trouble meeting expenses and they are confident in their ability to pay household expenses. They enjoy near the highest level of financial health among Pakistani women segments, exhibiting strong financial behaviors across all metrics except for shaping income. Most Confident Planners primarily manage finances through family.
Financial Behavior & Attitudes
SAVINGS BEHAVIOR & ATTITUDES
Among women, Confident Planners are the most effective segment at building reserves and are the most frequent savers across the largest number of channels.
Of those who save, most save monthly or more, primarily through family. Though they report average rates of mobile wallet ownership and informal group membership, their usage rates across each channel is low.
BORROWING BEHAVIOR & ATTITUDES
About half borrow and over one-third borrow frequently on a monthly or more frequent basis. Yet, almost none consider themselves dependable and over two thirds report low comfort holding debt, likely driving most to borrow from family.
No Confident Planners borrow through mobile money and few borrow through informal group channels.